Peningkatan Kapasitas UMKM Melalui Pendampingan dan Pengenalan Produk

Abstract

An Assistance and product introduction are important to improve product status, both formal and informal. Registration of business and NIB products as well as processing of licensing for P-IRT food products at the authorized Service really helps MSMEs to maintain the identity of their products. Product introduction is very useful for producers and consumers, in order to get information in the form of product categories, brands, product terminology or product features, product prices, and beliefs about products. Furthermore, knowledge of the history and use of the product is useful for consumers so that the product is in demand with high satisfaction. The training and management of NIB and P-IRT is easy to understand and can be felt by business actors. Product introductions carried out at exhibition events are very helpful in improving product marketing and promotion to consumers at large, through exhibitions that are carried out causing products to be widely known both locally and nationally.