Pelatihan Digital Marketing Untuk Strategi Pemasaran Pada Produk UMKM di Desa Kueh Kecamatan Lhoknga Kabupaten Aceh Besar

Abstract

The objectives to be achieved in community service activities in Kueh Village, Lhoknga District, Aceh Besar Regency are: To train producers and sellers of rattan, bamboo, and Acehnese beef jerky handicrafts in the village, by mastering marketing strategies through social media and internet networks with the creation of attractive content with digital marketing tools to generate significant revenue to improve the welfare of producers and sellers. The approach technique is carried out using seminars and simulation methods directly using computers and gadgets from each participant. Digital marketing training to improve economic welfare in the future. As a result of this Digital Marketing training, all participants can create accounts on Tokopedia and Shopee to market their products and make photos that attract consumers.