Sosialisasi Strategi Pemasaran Produk Peternak Kelulut di Daerah Pesisir Kuala Terengganu, Malaysia

Abstract

This Community service was carried out in Kuala Terengganu-Malaysia with the theme of marketing strategies for kelulut bee products, which interest many people, especially in Terengganu, Malaysia. In carrying out this kelulut cultivation business, the right strategy is needed to carry out business. This service aims to provide education regarding procedures for managing products produced in kelulut farms and in this service, using the observation and socialization method. Community service activities are expected to impact business actors and other community service participants positively.