Pengembangan Inovasi Pemasaran Terhadap Kedai TRGODA Pakcik Menggunakan E-commerce

Abstract

This dedication activity aims to increase sales and find the right solution to help the partners of an SME owner. This dedication uses educational methods and marketing strategy planning for partners. The data collection methods used are interviews and observations. This dedication lasted three months, from 12 August to 15 November 2023. This dedication activity has an excellent impact on the partners of SME, namely Shop TRGODA Pakcik, by providing knowledge to the partners to still be able to adjust the marketing strategy to the developments of the times or digitalization as well as increase sales. Product information needs to be updated periodically so that consumers can be aware of changes in both price and product. It needs a better system for marketing, and product sales can be more clearly monitored.