Digitalisasi Desa Wisata Berbasis Kompetensi Karang Taruna Desa Dokan

Authors

  • Irsad Fakultas Ekonomi dan Bisnis, Universitas Sumatera Utara, Medan
  • Wahyu Ario Pratomo Fakultas Ekonomi dan Bisnis, Universitas Sumatera Utara, Medan
  • Walad Altsani HR Fakultas Ekonomi dan Bisnis, Universitas Sumatera Utara, Medan
  • Widya Sartika Hasibuan Fakultas Ekonomi dan Bisnis, Universitas Sumatera Utara, Medan

Keywords:

digitalization, tourism, processed products, promoting, technology

Abstract

This community service activity was carried out with the aim of improving the welfare of the community in Dokan Village, Merek District, Karo Regency, North Sumatra. With various kinds of potential that exist in Dokan Village both in terms of tourism and processed agricultural and livestock products, their development and management are still not optimal. This activity was carried out using several methods, namely providing supporting equipment in the form of laptops and cellphones, creating websites and social media accounts such as Instagram, Facebook, TikTok and YouTube, training on how to access and manage digital media, as well as providing training on marketing on digital platforms. The results of this activity encouraged the community, especially youth groups in Dokan Village, to be more literate in technology and be able to use it so that they could improve the economy of the community, especially farmers in Dokan Village, in introducing culture, tourism, and processed agricultural and livestock products in the village. Our expectation for youth members is to actively and sustainably promoting tourism and agricultural processed products from Dokan Village through website and social media.

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Published

2024-05-11

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Artikel