Dukungan Percepatan Proses Pembuatan Lemang UMKM “Lemang Bundo Widya”
Keywords:
Lemang, MSMEs, capital, production, packaging designAbstract
Tebing Tinggi City is one of Indonesia's cities known as a Lemang producer. One of the MSMEs that survive in this city is Lemang Bundo Widya, where our preliminary assessment of the business owner obtained information that there are still several obstacles faced by them. The constraints include a lack of capital in equipping work equipment, the length of the production process, and packaging designs that are still too simple. One production process that is quite time-consuming is the coconut milk squeezing process. As coconut milk is the main ingredient in making Lemang, we took the initiative to provide a quality coconut milk squeezer machine to overcome problems related to capital and production duration and to support the acceleration of the Lemang-making process. In addition, we also provide a more attractive packaging design to differentiate it from other Lemang MSME products. In the packaging design, we also included the contact number and social media of the Lemang business so that consumers could communicate and transact faster.