Pendampingan Pemanfaatan Digital Marketing bagi Pelaku UMKM

Authors

  • Nanda Rahmi Fakultas Ekonomi dan Bisnis, Universitas Syiah Kuala
  • Nikmal Maula Fakultas Ekonomi dan Bisnis, Universitas Syiah Kuala
  • Nanda Nabila Nasti Fakultas Ekonomi dan Bisnis, Universitas Syiah Kuala
  • Haura Adilla Fakultas Ekonomi dan Bisnis, Universitas Syiah Kuala
  • Muhammad Arief Fadhillah Fakultas Pertanian, Universitas Syiah Kuala
  • Cut Zean Falla Fakultas Ekonomi dan Bisnis, Universitas Syiah Kuala
  • Muhammad Ilhamsyah Siregar Fakultas Ekonomi dan Bisnis, Universitas Syiah Kuala
  • Nashrillah Fakultas Ekonomi dan Bisnis, Universitas Syiah Kuala

Keywords:

digital marketing, online training, social media

Abstract

This activity provides assistance in the use of digital marketing for Micro Small and Medium Enterprises (UMKM) in several villages in Pidie Regency. One of the problems in product marketing during the Covid-19 pandemic can be solved by utilizing online media in the marketing process. The method used is to introduce UMKM with social media applications that are useful for circulating information online about products to attract consumers attention and create profit. The use of online media has created new markets for products and fostered new creativity of UMKM.

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Published

2021-07-10

How to Cite

Rahmi, N., Maula, N., Nasti, N. N., Adilla, H., Fadhillah, M. A., Falla, C. Z., Siregar, M. I., & Nashrillah. (2021). Pendampingan Pemanfaatan Digital Marketing bagi Pelaku UMKM. Jurnal Pengabdian Aceh, 1(2), 64–70. Retrieved from https://jpaceh.org/index.php/pengabdian/article/view/41

Issue

Vol. 1 No. 2 (2021): Juni

Section

Artikel