Pendampingan Pemanfaatan Digital Marketing bagi Pelaku UMKM

Abstract

This activity provides assistance in the use of digital marketing for Micro Small and Medium Enterprises (UMKM) in several villages in Pidie Regency. One of the problems in product marketing during the Covid-19 pandemic can be solved by utilizing online media in the marketing process. The method used is to introduce UMKM with social media applications that are useful for circulating information online about products to attract consumers attention and create profit. The use of online media has created new markets for products and fostered new creativity of UMKM.