Analisis Daya Tarik Produk Ecoprint Sebagai Alternatif Fashion Ramah Lingkungan

Abstract

The textile industry is a major contributor to environmental pollution, particularly from the use of synthetic dyes containing hazardous chemicals and difficult to decompose. As a more environmentally friendly alternative, the ecoprint technique has been developed using natural pigments from leaves, flowers, and other plant parts through a contact printing process. This study aims to analyze the attractiveness of ecoprint products that combine leaf and geometric motifs, and to assess consumer perceptions of the aesthetic aspects and desirability of the products. The study used a quantitative descriptive method with 50 respondents in the Aceh Besar region. Data were collected through production experiments and distributed questionnaires to potential consumers. The results showed that more than 80% of respondents found ecoprint motifs and colors attractive, and all respondents stated that ecoprint is an environmentally friendly product. The most popular products were bags, clothing, and headscarves, with a preference for marketing through digital media. Based on these findings, ecoprint has the potential to be developed as a sustainable fashion product with aesthetic, ecological, and economic value. Further development is needed in color, motif, and design variations to increase competitiveness in the market.