Pemberdayaan UMKM Kue Karah Melalui Strategi Penetapan Harga dan Pemasaran Digital di Desa Blang Krueng

Abstract

This village development initiative aims to enhance the capacity of Kue Karah MSMEs in Blang Krueng Village through training on calculating the Cost of Goods Sold (COGS) and digital marketing. The method used was qualitative descriptive research involving interviews and observations of five MSME operators. The program's results showed that business owners had never calculated COGS and still relied on conventional marketing. After the training, participants were able to calculate COGS, understand appropriate pricing, and use WhatsApp Business and TikTok Shop as marketing platforms. This program enhanced the business owners’ knowledge and readiness to develop their businesses.