Panduan Strategi Komunikasi pada Petani di Masa Krisis

Abstract

Natural and human factors often cause crop failure in Indonesia. Weather factors, such as extreme rain and drought due to climate variability, can significantly impact crop yields. Apart from natural factors, socio-economic aspects also play a role in crop failure in Indonesia. Farmers' lack of access to modern technology, quality seedlings, and adequate fertilization can limit potential crop yields. In facing this crisis, farmers need an appropriate communication strategy to provide an appropriate response to the situation. This communication strategy guide was prepared to serve as a guide for various stakeholders in the agricultural sector in communicating with farmers in times of crisis. Some essential things in communicating during a crisis are building trust, expressing empathy, and maximizing participation from farmers. With this communication strategy guide, it is hoped that it can provide standard guidance to stakeholders to create consistent, clear, effective, and efficient communication to farmers in times of crisis.