Penerapan Digital Marketing dan Branding Bisnis untuk Peningkatan Penghasilan UMKM Geuko Mart

Abstract

This community service activity aims to provide education about implementing digital marketing strategies to strengthen Geuko Mart MSME business branding. Geuko Mart is faced with urgent demands to increase its online presence and establish a deep brand image to compete effectively in an increasingly dynamic market. The main focus of this community service is implementing a digital marketing strategy, including optimizing social media and implementing measurable online campaigns. This activity has a positive impact on strengthening the understanding of the Geuko Mart brand, carrying out digital marketing for Geuko Mart via Google Maps, and creating new banners for Geuko Mart, thus increasing the effectiveness of implementing digital marketing and business branding, which then eventually will increase their income. The recommendation regarding this activity is that the training needs to be carried out on an ongoing basis.