Transformation of MSMEs through Digitalization and Sharia Financial Management among KUBE Maju Jaya Community in Kampung Madong–Sei Nyirih

Abstract

This community service program was implemented to boost the capacity of micro and small enterprises within the KUBE Maju Jaya community in Kampung Madong–Sei Nyirih through digital marketing initiatives and strengthening sharia-based financial management. The program started with a needs assessment that identified limited digital literacy, restricted market access, and a lack of structured financial record-keeping among participants. Intervention activities included digital marketing training, workshops on sharia financial management, mentoring on the use of the HijraPlan financial application, and the creation of a product catalog website as a digital showcase for the community. The results show improvements in participants’ understanding of online marketing strategies, sharia-compliant financial practices, and the use of technology to support business growth. This program takes a foundational step toward transforming MSMEs into more modern, transparent, and sustainable enterprises while supporting SDG 8 and SDG 9 through skills development and digital technology adoption.